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How mobile apps continue to shape business branding

How are mobile apps shaping takeaways and restaurants’ branding and identity?

In our world of mobile technology and smartphones, it is growing increasingly hard to separate leisure usage from business usage, especially when considering the overgrowing popularity of app usage as a whole. In the UK 78% of the populace owns a mobile phone while globally there are more mobile phones than there are people. Out of these users the average person checks their phone apps 110 times a day. Clearly, the app has become the dominant portal for information which is why businesses have honed in on the app for branding and identity. Take away owners and restaurant owners should take note on the ever growing sector of technology and consider implementing applications of their own to maximize their image among potential clientele.

The proof is in the numbers

According to an article by Forbes, Brands “are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles, Brands outlive products.” In other words, how you present yourself to potential clients will overshadow the brochures, flyers, specials, and various menus that your restaurants create. These items will fade over time. So how are brands established in today’s world? By mobile applications and physical brand marketing, but more so from the mobile application.

Consider that the average business has some internet connection with potential clients. This is because 61% of internet users (worldwide) research products online, 44% buy online with 81% of products being researched through a mobile device. And while there are some mobile sites which still use landing pages and mobile website (as Google has implemented the mobile friendly algorithm into its SEO policy), more people are leaning to the mobile app.

Why an app for your takeout or restaurant is essential

Determining the information that your potential client base will see is critical to any business, especially when considering the information to be presented on mobile devices. Forbes again hits on the topic of whether or not businesses need an app by stating “apps give you the opportunity to present your products as solutions to your customers’ problems, even if only by suggesting that you are a master in the domain of that problem”.  As a restaurant owner, you are the master of solving the problem of hunger.

In case studies, it was shown that businesses which implemented app integration into their branding saw a minimum of 51% increases in growth within their spending per order. On average the spend-per-year exceeding an increase of 100%. The reason for this growth is based upon not just convenience of information access, but upon the user experience and building loyalty. Consider what an application offers potential clients:

  • Social Sharing
  • Offers and updates
  • Booking and ordering
  • Tracking of deliveries
  • Favourites
  • Notifications

For the takeaway and/or restaurant owner, the app provides full brand control, push notifications, customer interactions, the ability to reach more people through social media marketing, customer managements, analytics on your business, and customer experience surveys.

Are you ready to start? Here are a few pointers to get you on the right track with your app.

If you have concluded, as we hope you will, that an app is essential for your branding and identity as well as to help boost your sales growth within your take out or restaurant business, then you will need a place to start. First, identify what information you want to present to your customers. Remember that your app should not showcase just your product as products will change and shift over time. Secondly, what is the icon and imaging of your business? Ensure that you have something unique. Finally, what user interactivity (how will you connect) with your customers will you have through the app?

The mobile market is growing and apps are being created every day for both the Android and the iOS platforms. It is unlikely that the market will shift back to the paper and billboard marketing (though they do have their place). Ensuring that your business embraces the ever-growing market is fundamental to establishing a business which will continue to grow, not only in sales but in loyal customers.

It is understandable that you will have questions about how to get started in making your app and promoting your brand through the application. Brand A Way specialises in the development of applications specifically for the takeaway and restaurant markets. Brand A Way will work with you to identify the strengths and weaknesses of your existing branding (if branding exists) and help you build upon those strengths as well as your needs to present the best app for your business’ branding and identity.

What are you waiting for? Click here to get started!

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